Some gems of less-than-thoughtful expression gathered from Twitter this morning:
- “Women lie so effortlessly…. My secretary just lied to a client about my availability so convincingly haha ah ya”.
- “I am going to kill the next person I see.”
- “My boss is stupid haha”.
- “I want to kill my client.: I just want to strangle him.”
- “I would love to be raped by a woman.”
- “a little reminder as to why we steal microsofts software…”.
- “I came to subtle realization that white people are crazy and black people are stupid lol”
- “It’s time to pass ENDA. I want to be fired because I insulted my boss on Facebook and stole from the company, not because I’m gay.”
- “My boss is so stupid sometimes. But I suppose if he was any smarter, I wouldn’t have a job.”
And another post from a now former “friend” on Facebook last night: “Is Justin Bieber the reason God still allows abortion? As a parent, I suggest they melt him and use the oil to grease the wheels of 100 coal cars in a Chicago train station!”
If you’re a decision maker for your company, ask yourself four questions:
- Is this the kind of material you would like your employees to be posting on social media, particularly when their social media presence is linked to your company in the minds of clients, prospects and others familiar with your business or brand?
- Are you absolutely certain that this kind of stuff is not being posted on social media via your company’s network?
- Do you have a formalized method for monitoring the content that your employees post to social media using your company’s network?
- Do you have an archive of every social media post that has traversed your corporate network over the past several years, as well as its context?
If you answered “No” to each question, you have a serious liability that you must address. A client could see an offensive post and cancel an order or simply not do business with your company in the future. An employee being sexually or racially harassed via Twitter could sue your company for millions of dollars. A single tweet could prompt an investigation from The Software Alliance or some other organization that investigates illegal use of software.
I strongly recommend implementing a social media monitoring solution that will actively monitor any social media content for offensive content, as well as an archiving solution that will capture social media posts sent via the corporate network. The monitoring solution is essential in order to make management aware of what is being sent on social media so that they can take corrective action and prevent this content from being sent, or at least discipline employees to ensure that it does not continue. The archiving solution is essential in order to preserve this content – and its context – in the event it is required for legal or regulatory reasons.
While these solutions won’t prevent employees from posting offensive content using non-company networks, you must do what you can to protect content that is sent over the facilities you control.
The bottom line: failure to manage social media content can be deadly to your business.